Summary

In 1962, Phil Knight, a recent Stanford MBA graduate, embarked on a transformative journey that would reshape the athletic footwear industry. Driven by a Crazy Idea, he traveled to Japan, securing a deal with Onitsuka Co. to distribute Tiger running shoes in the United States. Knight's initial venture, Blue Ribbon Sports, operated out of his parents' basement, fueled by passion, a thousand-dollar loan from his father, and his mother's unwavering support. Despite early setbacks and financial struggles, Knight's belief in his vision propelled Blue Ribbon's growth. He forged key partnerships, including one with his former track coach, Bill Bowerman, whose relentless pursuit of lighter, faster running shoes led to groundbreaking innovations. Bowerman's obsession with shoe design eventually resulted in the creation of the iconic waffle sole, a game-changer in the industry. As Blue Ribbon expanded, Knight faced constant challenges with financing, production, and distribution. He navigated complex business relationships with Onitsuka, grappling with communication barriers and cultural differences while striving to secure his place in the burgeoning American market for athletic shoes. Knight's unconventional approach to business and management style also played a pivotal role in the company's trajectory. He assembled a unique team of dedicated individuals, fostering a culture of loyalty and relentless innovation. Among these key players were Jeff Johnson, a fellow runner and tireless advocate for the brand, and Bob Woodell, a former athlete whose resilience and unwavering dedication inspired all who knew him. The company's partnership with Onitsuka eventually soured, leading to a legal battle that would shape Blue Ribbon's future. Knight fought fiercely to protect his company and his dream, ultimately winning the rights to key trademarks and paving the way for the birth of Nike. In a pivotal moment, he embraced the name "Nike," inspired by the Greek goddess of victory, and commissioned a striking logo, the now-iconic swoosh. With the launch of the Nike brand, the company experienced meteoric growth, fueled by innovative designs like the Cortez and the waffle trainer, and strategic endorsements from rising athletes like Steve Prefontaine. Knight's relentless pursuit of excellence and his unwavering belief in the power of sport and athleticism propelled Nike to become a global phenomenon, changing the face of athletic footwear and apparel forever.